Marketing: Internet Advertising
AmeriSpec has implemented specific strategies to draw internet consumers to the site. ServiceMaster, as part of its internet strategy for all its brands, has optimized relevant home inspection keywords and key phrases, and entered into third party pay per click programs to maximize the placement AmeriSpec receives on internet search portals.

This helps to drive significant traffic to our franchisee locator and to the AmeriSpec.com and AmeriSpec.ca websites. From these sites, real estate professionals and consumers are just clicks away from the local franchisee's website.
Marketing: Personalized Franchise Website
AmeriSpec provides all its franchise owners with their own personalized website. The dynamic site provides the power of Internet marketing through permission email marketing, easy-to-update content and more.
You don't need to be a webmaster with html programming experience to utilize this tool. Proficiency in Microsoft Word enables a user to completely manage the content available on the site. Along with your site, you will receive your own AmeriSpec.net email address. This will ensure that your email address mirrors your website address providing consistency in your marketing the brand name. |